Game Industry M&A in 2022
Saad Choudri (CEO at Miniclip), Michael Metzger (Partner at Drake Star Partners), and Chris Petrovic (CBO at FunPlus) Provide Expert Insights!
Is Game Industry M&A in 2022 in Trouble?
Last year, I believed that the nature of game industry consolidation was at the cusp of significant change.
Two posts that addressed some of the significant changes occurring:
The Warning | Game Companies Face Structural Transition in 2021
Four Growth Paradigms: Zynga, Applovin, Skillz, and Jam City Part 1 and Part 2
After a 5-year bull run in M&A last year by the likes of Chris Petrovic during his run at Zynga and other companies like Stillfront, Embracer, and MTG, it certainly felt as if a change were in the air.
Investor expectations demand growth. To feed the beast of growth, M&A would continue. However, how many more targets were left?
There was a sense that M&A would shift from mid-tier scale targets. As supply (at least of “easy” targets) in the mid-tier market dried up, I believed there would be a shift to larger and smaller scale targets.
So, where are we now? What happened, and what’s likely to transpire in 2022?
To find out, I called on three of the best people in the games industry to answer this question and comment on what’s likely to happen moving forward.
Saad Choudri, CEO at Miniclip
Joseph Kim, CEO at LILA Games (Moderator)
Michael Metzger, Partner at Drake Star Partners
Chris Petrovic, Chief Business Officer at FunPlus
Check out this stellar panel with a super interesting discussion in which we discuss:
4:13 Activision to Microsoft
12:16 Zynga to Take-Two
25:30 Current M&A Landscape
39:25 Potential Targets
48:17 Playtika Acquisition
51:52 Carve-Out Opportunities
Happy Monday everybody!